Take Your Marketing to the Next Level
What You Can Expect
Flexible Engagements
Every account has different goals, budgets, and support needs. I offer flexible scopes for ongoing management, account audits, campaign builds, strategic consulting, and agency overflow support. You receive a clearly defined scope and straightforward pricing before work begins.
Direct Access to Senior Experience
Your account receives direct, hands-on attention from an experienced paid search strategist. I personally oversee the strategy, execution, testing, and communication for every engagement while collaborating effectively with internal teams, agency partners, and other specialists when needed.
Flexible Working Relationships
Engagements are designed around the work you actually need, whether that means a one-time audit, campaign build, short-term project, or ongoing account management. Long-term contracts are not required, and the scope can evolve as your goals and advertising needs change.
Results
Every recommendation is grounded in business goals and meaningful performance data, not surface-level platform metrics. With 10+ years of experience across agencies, in-house teams, and independent consulting, I understand how to connect campaign decisions to leads, sales, revenue, and sustainable growth.
AI-Powered Optimization
I use automation, AI-assisted analysis, and advanced advertising tools to identify trends, investigate performance changes, and work more efficiently. Technology supports the process, but strategy, testing, and final decisions remain guided by hands-on experience and the specific needs of your business.
Clear, Honest Communication
You will always receive a straightforward assessment of what is working, what is not, and where the best opportunities exist. If the data does not support continuing a particular strategy, I will explain why and recommend how the budget can be used more effectively.
Services
Specialized Paid Search Services
Google Ads & Microsoft Advertising
I provide senior-level paid search strategy and execution for businesses, internal marketing teams, and agencies that need dependable specialist support. Engagements can range from a focused account audit or campaign build to ongoing account ownership and white-label delivery.
Paid search can become complex quickly, especially when campaign structure, tracking, product data, automation, and business goals are not fully aligned.
I help businesses and agency partners plan, build, troubleshoot, and manage performance-focused campaigns across Google Ads and Microsoft Advertising. My experience includes Search, Shopping, Performance Max, Merchant Center, product feed optimization, local advertising, remarketing, and conversion tracking.
Whether you are launching a new program, trying to improve an existing account, or need experienced support for a specific challenge, I can provide a practical assessment and clearly defined next steps.
Measurement, Strategy and Cross-Channel Support
Successful paid media depends on more than campaign settings. I can also support GA4, Google Tag Manager, conversion tracking, landing-page analysis, reporting, Merchant Center troubleshooting, and product feed strategy.
When a project requires dedicated SEO, creative, development, paid social, or Meta expertise, I am comfortable collaborating with your existing team or trusted specialists. My role remains clearly defined, and your existing working relationships remain protected.
Support for Agencies
I work with agencies that need additional paid search capacity, specialized expertise, or dependable account coverage without immediately adding another full-time position.
Support can include account audits, campaign builds and restructures, Merchant Center and feed troubleshooting, tracking reviews, ongoing management, reporting, and strategic consulting. I can work quietly behind the scenes, communicate directly with your internal team, or participate in selected client conversations when appropriate.
Every partnership is approached with discretion, clear communication, and respect for the agency’s client relationships.
About
Independence Marketing
Independence Marketing is a specialized paid search consultancy led by Tanner Palmer. I bring 10+ years of hands-on experience across agency, in-house, and independent roles, managing accounts ranging from smaller local campaigns to advertising programs spending more than $1 million per month.
My experience includes e-commerce and lead generation across Google Ads, Microsoft Advertising, Shopping, Performance Max, Merchant Center, GA4, Google Tag Manager, conversion tracking, and product feed strategy.
I created Independence Marketing to give businesses and agency partners flexible access to senior-level expertise. Depending on the engagement, I can serve as an independent strategist, an extension of an internal marketing team, or a behind-the-scenes agency partner.
The goal is simple: understand the business, communicate clearly, and make paid media decisions that produce meaningful results.
Some Of The Brands I Have Worked With
Experience gained through agency, in-house, and independent roles.
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LET'S CONNECT
Let’s Talk About Your Paid Search Needs
Whether you need ongoing Google Ads management, a second opinion on an existing account, help resolving a technical issue, or additional support for your agency team, I would be happy to learn more about the situation.
Complete the form, email me, or send a text, and we can determine whether my experience is a good match for what you need.